Retail and tech are converging. Are you ready?
The shift to digital is here. The strategies and tech built for mass marketing no longer meet the demands of today's consumers. To meet the changing expectations of digital-first shoppers, eCommerce retailers need to:
- Embrace an organizational mindset shift to an outcome-based approach
- Unify shopper and product data to active your 1st party data to drive revenue
- Leverage tech that can personalize at scale through prediction
With Bluecore's personalization platform, retailers unify shopper and catalog data to power AI that gets smarter over time to create 1:1 content, offers and recommendations delivered to shoppers across email, mobile, web and paid media to drive a +45% increase in eCommerce revenue.
