Retail is Resilient

The rapid changes impacting product availability, store closures and limited transportation require a response. Now is the time to launch new campaigns and strategies to help shoppers navigate shifting needs during this uncertain time.


What you can do today to adapt

Launch Merchandising Triggers

Many brands are struggling with inventory because of supply chain issues or unusual traffic. Launching and refreshing merchandising triggers like back in stock, low inventory and price drop helps shoppers navigate these changes.

Include “Next Best Recommendations”

One way to ensure relevance during a period of increased time online vs. in-store is to automatically include "next best" product recommendations in emails. These intelligent, dynamic recommendations aid in product discovery.

Incorporate Cross-Channel Campaigns

As shoppers spend more time on social media, creating coordinated cross-channel campaigns to target consumers on Facebook, Instagram or Google who have not yet engaged with email helps keep your brand top of mind.

Our Key Differentiators

Unified Retail Data Model

Unified Retail Data Model

Unification of real-time customer, behavior, and product data to provide insights affinities, trends and engagement

A.I. Driven Recommendations

A.I. Driven Recommendations

Reinforcement-learning based A.I. to generate 1:1 recommendations that optimize for real-world performance

Automated A.I. Driven Workflows

Automated A.I. Driven Workflows

Retail specific workflows automate manual steps and automatically optimize send-time, priority and frequency of campaigns

Real-time Data Capture

Real-time Data Capture

Capture and score changes in product, customer, store, behavior and channel engagement data for continuous improvement, fast


COVID-19's Impact on Consumer Behavior

Recoup revenue & grow loyalty with new online shoppers

eCommerce shopping data from nearly 70 retailers from February to April reveals several important trends about the impact of COVID-19 on consumer behavior, including high purchase intent and a rise in new online shoppers. Here’s a look at key trends within the data, plus actionable takeaways on how your marketing team can react to recoup any lost revenue, build relationships with new online shoppers and grow long-term customer loyalty.

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Bluecore’s Product Suite

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What you do now has a lasting impact

Sales are Not a Sustainable Retail Response Strategy

It’s tempting to turn to deal marketing, but discounts are not a long term strategy. Instead, there’s a powerful opportunity for brands to create value for customers in ways that drive meaningful and memorable engagements and promote loyalty.

How to Adjust Your Email Marketing Campaigns

There are certain steps you should take right away to adjust your email marketing campaigns in ways that show consumers you empathize with the current situation. Here are 10 ways you can adjust your email marketing campaigns to strike the right tone.


What you can do today to adapt

Launch Merchandising
Triggers

Many brands are struggling with inventory because of supply chain issues or unusual traffic. Launching and refreshing merchandising triggers like back in stock, low inventory and price drop helps shoppers stay informed.

Include Email Capture & Site Capabilities

As more shoppers come to eCommerce sites for the first time, make sure you have the ability to identify and market to these first-time visitors. The best way to do so is with on-site modals for email capture.

Incorporate Cross-Channel Campaigns

As shoppers spend more time on social media, creating coordinated cross-channel campaigns to target consumers on Facebook, Instagram or Google who have not yet engaged with email helps keep your brand top of mind.

Bluecore is here to help you

Bluecore's focus on retail gives a unique point of view on what is going on with COVID-19. As an organization, we influence 10% of the non-Amazon retail gross merchandise volume, and we know how important protecting your revenue is at this time.

Keep in mind the long term and maintain a positive outlook
The retail industry is resilient! We have seen dips before due to medical concerns, and retail has emerged stronger than ever. See Alibaba's rise during the SARS epidemic as an example.

Bluecore can help you today
We can help you strategize based on the specific needs of your business and marketing program:
  • Store closures
  • Changes in marketing messaging
  • Inventory concerns

Talk to an email expert today →


Additional Resources

STRATEGY

Using Email to Strengthen Customer Relationships

Email is a powerful channel for sales, but it’s also a powerful channel for staying top of mind & building relationships with customers. Here's how to do it.

Read More →

INSPIRATION

Retail's Social Responsibility Around COVID-19

The social responsibility from retail around COVID-19 is an impressive show of community and goodwill. Here’s what brands have done and why it matters both now and going forward.

Read More →

TRENDS

Prepare Your eCommerce Team for Response Trends

As brands continue to shift strategies in response to COVID-19, clear trends have emerged around directing in-store traffic to online and helping resource-strapped teams become more agile.

Read More →

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Nullam pulvinar magna sit amet dapibus tristique.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam pulvinar magna sit amet dapibus tristique. Maecenas semper risus at egestas bibendum. Maecenas tincidunt facilisis odio nec feugiat. Suspendisse eros nisl, pulvinar id rhoncus ac, placerat in mauris. Cras mollis nulla eget sapien vehicula bibendum. In dapibus nisi ut ex suscipit tincidunt.

Lorem ipsum dolor sit amet

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam pulvinar magna sit amet dapibus tristique. Maecenas semper risus at egestas bibendum. Maecenas tincidunt facilisis odio nec feugiat. Suspendisse eros nisl, pulvinar id rhoncus ac, placerat in mauris. Cras mollis nulla eget sapien vehicula bibendum. In dapibus nisi ut ex suscipit tincidunt.

Our Key Differentiators

Unified Retail Data Model

Unified Retail Data Model

Unification of real-time customer, behavior, and product data to provide insights affinities, trends and engagement

A.I. Driven Recommendations

A.I. Driven Recommendations

Reinforcement-learning based A.I. to generate 1:1 recommendations that optimize for real-world performance

Automated A.I. Driven Workflows

Automated A.I. Driven Workflows

Retail specific workflows automate manual steps and automatically optimize send-time, priority and frequency of campaigns

Real-time Data Capture

Real-time Data Capture

Capture and score changes in product, customer, store, behavior and channel engagement data for continuous improvement, fast

The New York Times
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~name

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