Retail is Resilient
Retail is Resilient
The rapid changes impacting product availability, store closures and limited transportation require a response. Now is the time to launch new campaigns and strategies to help shoppers navigate shifting needs during this uncertain time.
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Case Study
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What you can do today to adapt
What you can do today to adapt
Launch Merchandising Triggers
Many brands are struggling with inventory because of supply chain issues or unusual traffic. Launching and refreshing merchandising triggers like back in stock, low inventory and price drop helps shoppers navigate these changes.
Include “Next Best Recommendations”
One way to ensure relevance during a period of increased time online vs. in-store is to automatically include "next best" product recommendations in emails. These intelligent, dynamic recommendations aid in product discovery.
Incorporate Cross-Channel Campaigns
As shoppers spend more time on social media, creating coordinated cross-channel campaigns to target consumers on Facebook, Instagram or Google who have not yet engaged with email helps keep your brand top of mind.
Bluecore's promise of a speedy launch is real. From the implementation and beyond, Bluecore’s customer service is to die for. It's one of the reasons I've implemented them so many times. Their team is smart, easy to work with and all about customer success.
Tommy Lamb, Director of CRM Strategy
SEPHORA
Our Key Differentiators
Unified Retail Data Model
Unification of real-time customer, behavior, and product data to provide insights affinities, trends and engagement
A.I. Driven Recommendations
Reinforcement-learning based A.I. to generate 1:1 recommendations that optimize for real-world performance
Automated A.I. Driven Workflows
Retail specific workflows automate manual steps and automatically optimize send-time, priority and frequency of campaigns
Real-time Data Capture
Capture and score changes in product, customer, store, behavior and channel engagement data for continuous improvement, fast
COVID-19's Impact on Consumer Behavior
Recoup revenue & grow loyalty with new online shoppers
eCommerce shopping data from nearly 70 retailers from February to April reveals several important trends about the impact of COVID-19 on consumer behavior, including high purchase intent and a rise in new online shoppers. Here’s a look at key trends within the data, plus actionable takeaways on how your marketing team can react to recoup any lost revenue, build relationships with new online shoppers and grow long-term customer loyalty.
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Our Key Differentiators
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Bluecore’s Product Suite
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