Upgrade your personalization solution to deliver 2x the revenue this holiday season

The events of 2020 have raised the stakes for retailers this holiday season. The time to act is now. Get live with a full suite of personalized revenue-driving campaigns in less than 45 days.


3 ways to upgrade your campaigns this holiday season

Increase Agility to Speed Launch Times and Respond to Anything

Your team must be able to pivot promotions and launch new campaigns at a moment’s notice based on both internal and external factors. Gaining this agility requires introducing automated workflows that make it easy for marketers to access and action on unified customer, behavior and product data across channels.

Intelligently Engage Shoppers to Combat Reduced Spending Power

With consumer spending power down, comparison shopping and competition among retailers will rise. Success requires intelligently engaging shoppers with products and offers personalized at the 1:1 level based on AI-driven product and discount affinity models to promote product discovery and preserve margins.

Understand Product Data to Manage Against Inventory Concerns

To alleviate inventory concerns and properly engage customers based on product trends, your team needs to eliminate data feeds and gain a native understanding of product catalog data. For example, this deep understanding of product data can power merchandising triggers to engage customers relevantly based on changing inventory.


Our Key Differentiators

Unified Retail Data Model

Unified Retail Data Model

Unification of real-time customer, behavior, and product data to provide insights affinities, trends and engagement

A.I. Driven Recommendations

A.I. Driven Recommendations

Reinforcement-learning based A.I. to generate 1:1 recommendations that optimize for real-world performance

Automated A.I. Driven Workflows

Automated A.I. Driven Workflows

Retail specific workflows automate manual steps and automatically optimize send-time, priority and frequency of campaigns

Real-time Data Capture

Real-time Data Capture

Capture and score changes in product, customer, store, behavior and channel engagement data for continuous improvement, fast


Holiday Blog Post #1

Recoup revenue & grow loyalty with new online shoppers

eCommerce shopping data from nearly 70 retailers from February to April reveals several important trends about the impact of COVID-19 on consumer behavior, including high purchase intent and a rise in new online shoppers. Here’s a look at key trends within the data, plus actionable takeaways on how your marketing team can react to recoup any lost revenue, build relationships with new online shoppers and grow long-term customer loyalty.

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Fortune 500 retailers trust Bluecore to transform holiday shoppers into lifetime customers

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Why Bluecore?

Bluecore’s focus on retail gives us a unique point of view. We've seen firsthand the unprecedented changes that have occurred within retail this year so far. The holiday season is a major revenue boon for retail, but it represents a lot more than that. We help brands approach the holidays strategically and capitalize on the opportunity to grow customer relationships that lead to paybacks beyond December. 


Bluecore’s product suite

A unified system that lets you identify customer and product data and automatically makes smart decisions around which recommendations will convert for your shoppers.

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What you do now has a lasting impact

Sales are Not a Sustainable Retail Response Strategy

It’s tempting to turn to deal marketing, but discounts are not a long term strategy. Instead, there’s a powerful opportunity for brands to create value for customers in ways that drive meaningful and memorable engagements and promote loyalty.

How to Adjust Your Email Marketing Campaigns

There are certain steps you should take right away to adjust your email marketing campaigns in ways that show consumers you empathize with the current situation. Here are 10 ways you can adjust your email marketing campaigns to strike the right tone.


Inside the unique nature of holiday 2020

Increasing Agility to Respond to Anything and Better Meet Customer Needs

If 2020 has taught us nothing else, it’s to expect the unexpected, and that makes agility critical to success for every retail marketing team. This agility includes being able to pivot promotions and launch new campaigns as needed based on factors like trending products, changing inventory and external circumstances. Gaining this agility requires giving marketers easy access to data and the ability to take action on it across channels.

Intelligently Engaging Shoppers to Combat Reduced Spending Power

Many consumers will have less spending power this year than they’ve had during previous holiday seasons, resulting in more comparison shopping. Against this backdrop, competition among retailers will be higher than ever. Success will require intelligently engaging shoppers with 1:1 personalization based on products of interest at precise moments across email, social and your eCommerce site.

Understanding Data to Manage Against Inventory and Promotion Concerns

Inventory and deal marketing concerns have been top of mind for retailers, and will continue through this holiday season. In response, brands need a deep understanding of customer, behavior and product data to power intelligent merchandising triggers that relevantly engage customers based on changing product levels and AI-driven discount affinity models that preserve margins and eliminate one-size-fits-all deals.

Bluecore's promise of a speedy launch is real. From the implementation and beyond, Bluecore’s customer service is to die for. It's one of the reasons I've implemented them so many times. Their team is smart, easy to work with and all about customer success.

Tommy Lamb, Director of CRM Strategy
SEPHORA

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Bluecore is here to help you

Bluecore’s focus on retail gives us a unique point of view. We influence 10% of the non-Amazon retail gross merchandise volume and have seen firsthand the unprecedented changes that have occurred within retail this year so far.

The holiday season is a major revenue boon for retail, but it represents a lot more than that. For the brands that approach it strategically, the holiday season is an opportunity to grow customer relationships that lead to paybacks beyond December. Despite the unusual nature of 2020, success is still possible, but it requires a highly agile, digital-first approach.

Get started with Bluecore today

We can help you build this type of marketing program in time for the holiday season, with a 45-day launch that enables key use cases like:
  • Behavioral triggered emails (cart, browse and search abandonment)
  • Merchandising triggered emails (low inventory, new arrivals, back in stock)
  • Predictive audiences (category and discount affinity, lifetime value, lifecycle stage
  • Onsite personalization (email capture, abandonment prevention and pop-up modals triggered for unique audiences)
  • Real-time access to unified customer, behavior and product data

Talk to a retail expert today →

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam pulvinar magna sit amet dapibus tristique. Maecenas semper risus at egestas bibendum. Maecenas tincidunt facilisis odio nec feugiat. Suspendisse eros nisl, pulvinar id rhoncus ac, placerat in mauris.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam pulvinar magna sit amet dapibus tristique. Maecenas semper risus at egestas bibendum. Maecenas tincidunt facilisis odio nec feugiat. Suspendisse eros nisl, pulvinar id rhoncus ac, placerat in mauris.

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Additional holiday resources

STRATEGY

10 Ideas to Capitalize on the Holiday Shopping Rush

Is your marketing team ready for Black Friday? Follow these steps to prepare for the holiday shopping rush and make this season the best yet for your team.

Read More →

HOW-TO

6 Steps to Stay Agile During the Holiday Shopping Frenzy

To hit your holiday numbers, reacting to shopper behaviors in real-time is critical. These tips can keep your team agile this holiday season.

Read More →

TRENDS

How to Personalize at Scale This Holiday Season

With the right strategy and technology, your marketing team can power an effective, scalable holiday personalization strategy. 

Read More →

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Nullam pulvinar magna sit amet dapibus tristique.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam pulvinar magna sit amet dapibus tristique. Maecenas semper risus at egestas bibendum. Maecenas tincidunt facilisis odio nec feugiat. Suspendisse eros nisl, pulvinar id rhoncus ac, placerat in mauris. Cras mollis nulla eget sapien vehicula bibendum. In dapibus nisi ut ex suscipit tincidunt.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam pulvinar magna sit amet dapibus tristique. Maecenas semper risus at egestas bibendum. Maecenas tincidunt facilisis odio nec feugiat. Suspendisse eros nisl, pulvinar id rhoncus ac, placerat in mauris. Cras mollis nulla eget sapien vehicula bibendum. In dapibus nisi ut ex suscipit tincidunt.

Our Key Differentiators

Unified Retail Data Model

Unified Retail Data Model

Unification of real-time customer, behavior, and product data to provide insights affinities, trends and engagement

A.I. Driven Recommendations

A.I. Driven Recommendations

Reinforcement-learning based A.I. to generate 1:1 recommendations that optimize for real-world performance

Automated A.I. Driven Workflows

Automated A.I. Driven Workflows

Retail specific workflows automate manual steps and automatically optimize send-time, priority and frequency of campaigns

Real-time Data Capture

Real-time Data Capture

Capture and score changes in product, customer, store, behavior and channel engagement data for continuous improvement, fast

The New York Times
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~name

Discover how your brand can recoup lost revenue this holiday season.